Operatic chickens, shrimps and salmon sing-a-long with a paste pot chorus in this vibrantly animated advert for Shippam's

This delightfully musical animation features chickens, shrimp, salmon and a chorus of Shippam's paste pots singing to operatic arias from Mozart's Marriage of Figaro, Rossini's Barber of Seville and the Blue Danube Waltz by Johann Strauss - singing the delights of having Shippam's pastes for your tea.

Shippam, one of Chichester's most famous family businesses, began as a grocery store in 1786, evolving into a food manufacturer by 1886. A range of potted meats and fish pastes was introduced in 1894 and Shippam's products gained hugely in popularity. The Chichester premises expanded throughout the 20th century and by 1960 the company entered the ready-meals market with a canned Chicken Supreme. After a number of ownership changes from 1974 onwards, the company became part of Prince's Ltd in 2001, and the Shippam's brand survives to this day. Various advertising agencies produced commercials for Shippam's including the London Press Exchange, later part of Leo Burnett and Foote, Cone and Belding Ltd.