Move over Butlin's, there's a new holiday camp in town!

Butlin's may have become a byword for the great British holiday camp, but it never had the market to itself. This short, narration-free promotional film was commissioned by the Workers Travel Association shows off its first (and ultimately only) camp, which had just opened at Corton, just up the Suffolk coast from Lowestoft. Where rivals went for discrete chalets, Rogerson Hall's were terraced to encourage more of a community spirit among the holidaymakers.

The film proudly details the activities on offer, including a children's playground, tennis courts and the beach, plus torchlit processions to ignite 'the camp-fire spirit of companionship'. The site is still in use today, as Broadland Sands Holiday Park, which preserves the attractive, art-deco tinged main hall.