Ward’s Shoes: Supa Dukes Commercial – Adventure Playground

From the collection of

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Ward’s Shoes: Supa Dukes Commercial – Adventure Playground

Media Archive for Central England
Barwell
1968-01-01
Sound

In the years before the trainer became the ubiquitous footwear for children, shoe companies battled to come up with robust products that could cope with the punishment of heavy street play. The Leicestershire made Ward's Supa-Duke was one such attempt: a shoe for 'the all action boy' complete with welded sole. Shown here being tested out by a couple of junior James Bonds in another new innovation of the 1960s: the adventure playground.

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