A circus act - of sorts - combines with gallows humour in a shatteringly effective reminder to 'clunk, click' even on the shortest trip.

A shocking and eerie demonstration of why belting up saves lives. The deadly impact of being thrown through a car windscreen is compared to a man being fired from a giant silver cannon in this brilliantly effective contribution to the 1970s seatbelt campaign.

Television commercial on the dangers of not wearing seatbelts



A man gets into a cannon to be a human cannonball, as the voiceover says that
you would have to be a fool to agree to be shot through a plate glass window
at 30mph, but that is what happens to those who do not wear their seat belts
on trips around town where most accidents happen. End slogan: On a short trip
Clunk Click.