Old Moore and his Almanac

From the collection of

MACE is the strategic lead organisation for screen heritage for the East and West Midlands regions. An independent charity based at University of Lincoln, MACE preserves and makes accessible a collection of more than 100,000 historic moving images representative of the diverse cultures and histories of communities throughout the heart of England from the Lincolnshire coast to the Welsh border.

Old Moore and his Almanac (ATV Today)

Media Archive for Central England
Bridgnorth
1967-02-01
Sound
4m

Beginning as a booklet to enable Francis Moore to sell more of his pills and potions, Old Moore's Almanack became a publishing phenomenon and was a best seller during the 18th and 19th centuries. Using astrological charts Old Moore and his successors made dubious predictions for the year ahead. Reporter John Swallow is not convinced, particularly as Old Moore failed to warn him that his day in Bridgnorth would turn into a complete washout.

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