Part of a regionalised television campaign that was also broadcast nationwide.
This installment concentrates upon housewife Mrs Jean Bartlett at her local
Co-op store in Darlington. Like other episodes, this emphasises the structure
of ownership and the savings to be had in Co-op stores; specifically
Wheatsheaf pork luncheon meat and Sun-Sip canned drinks. Unusually for this
series, the ad ends with exterior shots away from the store, where the
Bartlett family enjoy a picnic of Co-op brand foods.



No. NCFC 286 in The British Co-operative Movement Film Catalogue, edited by
Alan Burton.