The role of the Redcoat was created by Billy Butlin when the first guests at Skegness were not engaging with his ideas for the holiday camp. He recruited Norman Bradford, who was employed on site construction, to entertain the holidaymakers with jokes and to develop the well-known Butlins atmosphere. Over the years, the Redcoats’ jackets have been styled by well-known designers including Jeff Banks and Zandra Rhodes, but are always red to be easily seen and friendly.