This corporate film begins with explanatory animations before showing various live-action vignettes that link into each other. Scenes in a pottery are followed by a cigarette factory, apple pickers and packers, a bicycle and pram factory, a shoe demonstration, a textile mill and a 'Mayfair' designer at work. The textiles are woven on power looms and pass on rollers to be folded. The film ends with supermarket and shopping scenes with customers addressing the camera.