A cup of Horlicks helps a struggling husband bring home the bacon in this 1950s advert.

A housewife taking in typing to top up her husband's modest wages? It absolutely won't do in the 1950s world of this advert - but a cup of Horlicks helps Mr Parks have a restful night's sleep, in order to rise through the ranks at his job and ensure that traditional gender roles are maintained at home.

Advertising film for Horlicks malted milk.



A salesman discovers that his wife has started to secretly take in paid typing
work to help pay the bills, because of the lack of commission coming in from
his poor sales. He goes to see a doctor who recommends a cup of hot Horlicks
every night to ensure he gets the right kind of sleep and can work more
constructively.



Later, he dictates to his wife her resignation letter, letting her know that
he has the new position of area manager.