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Tennis Clothes

From the collection of

Media Archive for Central England
MACE is the strategic lead organisation for screen heritage for the East and West Midlands regions. An independent charity based at University of Lincoln, MACE preserves and makes accessible a collection of more than 100,000 historic moving images representative of the diverse cultures and histories of communities throughout the heart of England from the Lincolnshire coast to the Welsh border.

Tennis Clothes

In 1980 tennis player Bjorn Borg was at the height of his powers and on his way to a fifth consecutive Wimbledon title. It's an accepted fact now that a top sports star will want to cash in on their fame with branded sportswear. Back in 1980 that idea was newsworthy enough for ATV Today to send top reporter John Swallow to a Stoke-on-Trent sports shop to find out exactly how much it would cost to emulate the look of the Swedish maestro.

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