Star Cinema Advertisements

From the collection of

Media Archive for Central England
MACE is the strategic lead organisation for screen heritage for the East and West Midlands regions. An independent charity based at University of Lincoln, MACE preserves and makes accessible a collection of more than 100,000 historic moving images representative of the diverse cultures and histories of communities throughout the heart of England from the Lincolnshire coast to the Welsh border.

Star Cinema Advertisements


From drapery and gas fires to pork butchers and hairdressers: vintage cinema adverts from Erdington's pre-war picture palace.

Everyday advertising such as this reel of pre-war commercials from the long-gone Star Cinema at Erdington in Birmingham acquires a charm and nostalgia over time. The local ads range from charming graphics promoting Doreen (for frocks and costumes) to more complex live-action ads showing a woman enjoying her ventilated gas fire. It's back to graphics though to promote Mr Therm's other great innovation: a gas laundry washer complete with wringer.

The Star Cinema on Slade Road in Erdington, where this unfortunately now heavily spliced and decaying reel was screened, closed in 1958. The following year the building re-opened as a film studio for Birmingham Commercial Films who were makers of industrial and advertising films.


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