Posters beckon you to tea in this colourful and nostalgic animated advert for Shippam's meat and fish pastes

This charming short animation opens on a road which wends its way past posters exhorting the viewer to enjoy Shippam's for tea. Then out pops an animated character holding a pot of paste which expands to become the advert's packshot - a pot of Shippam's meat and fish paste

Shippam, one of Chichester's most famous family businesses, began as a grocery store in 1786, evolving into a food manufacturer by 1886. A range of potted meats and fish pastes was introduced in 1894 and Shippam's products gained hugely in popularity. The Chichester premises expanded throughout the 20th century and by 1960 the company entered the ready-meals market with a canned Chicken Supreme. After a number of ownership changes from 1974 onwards, the company became part of Prince's Ltd in 2001, and the Shippam's brand survives to this day. Various advertising agencies produced commercials for Shippam's including the London Press Exchange, later part of Leo Burnett and Foote, Cone and Belding Ltd.