Kids don't always listen to their parents. But in the 70s they certainly listened to a giant ginger tabby cat...

Poor Charley - full of good advice, but all too often he fell into trouble himself. Public information films often use shock tactics, but this series used the cat as a surrogate in the accidents. Although the sight of a child drowning would certainly have packed a punch, it was felt that the fantasy friendship between a boy and a cat meant the message resonated more with young children when the cat was put in peril instead.