This is a tourist information film made to encourage visitors to Ilfracombe on Devon's ocean coast in other words North Devon. The film targets honeymooners and families and amusingly states that while husbands play (bowls) wives may explore the shops and the old buildings around the harbour! The shirtwaister or shirtdress is the fashion statement of the day and swimming costumes are rather shapely corset-like affairs of polka dot or floral designs in bright colours.