Divi Day; Shopping; Sports Day

From the collection of

North West Film Archive at Manchester Metropolitan University
Established in 1977, the North West Film Archive preserves moving images made in or about the North West of England for the education and enjoyment of the region’s people. Part of Manchester Metropolitan University Library’s Cultural Collections, and based within Manchester Central Library’s Archives+ partnership, we are a specialist resource dedicated to saving and growing our region’s rich filmed history.

Divi Day; Shopping; Sports Day


Whether you are a Co-op member, shopper, or employee, the Manchester and Salford Co-operative Society has something for you, as we see in this promotional film. Just as loyal members receive their 'divi', so shoppers are rewarded with bargains in the store. And for employees, there is the excitement of a sports day at Manchester's famous Belle Vue, where prizes are awarded to the proud winners.


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