Val Lewis visits A. Whittern & Sons, a traditional grocers' shop on Suffolk Parade in Cheltenham. The rise of self-service shopping and the unstoppable march of the supermarket had put many traditional high street shops out of business, so the personal service and wood panelled calm on offer here was a newsworthy novelty. There's slight confusion when both Mr Whitterns try to serve Val but once the senior grocer is sent off to his bacon slicer things run much more smoothly.