There's no business like snow business for a Hertfordshire health resort, though this swim-suited snowball fight may be taking things too far.

These hardy 1920s hunks and frolicking flappers would seemingly do anything in the pursuit of wellbeing - including romping half-naked in the snow - though the presence of the camera may have helped to loosen the layers. The newsreel item was filmed at Champneys near Tring, which was founded as a health resort in 1925 by 'naturopath' Stanley Lief, and is still a popular spa today.

"HERTS.: SNOW BATHING : HARDY HEALTH ENTHUSIASTS INDULGE IN A SNOW FROLIC AT THE NATURE CURE HEALTH HOME NEAR TRING"
Men and women wearing bathing costumes walk towards camera in the snow-covered grounds of `Champneys'. A snow fight ensued in which clothed patient participate.