In this locally produced film we see holidaymakers enjoying the ‘longest pier in the world’ with its electric railway, pier orchestra and cafes. From Cliff Gardens we move to the crowded beaches with rows of beach huts and sailing boats. At the Westcliff open air pool there is a 'water ballet', and the 'Miss Lovely' beauty competition. Southend Carnival scenes are followed by bowls, putting, tennis, cricket and finally a night sequence of the town's illuminations.