"Ooh, le Concorde!": Frosties join the jet age with a supersonic taste for breakfast.

In the same spirit of cross-Channel collaboration that saw the supersonic jet take shape, this endearing cereal ad finds a young British plane-spotter extol the virtues of Kellogg's Frosties to a French chum. Capitalising on the excitement around the impending launch of 'le Concorde', budding young consumers were cultivated with the promise of their own scale model – in exchange for the requisite number of cereal packet tokens. "They've got sugar sprinkled all over them!," the boy exclaims in delight, a modern dietary no-no that makes this hopeful ad so of its time - along with the jet's own sad demise three decades later.

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