Signs of the Times No.2
A Technicolor magazine treat with movie stars, make-up and handy hints, promoting popular products of the day.
Gaze upon the Technicolor beauty of 1950s Britain as we peep behind the scenes at actress Jean Kent's new bath time luxury, where we learn that 9 out of 10 film stars prefer Lux soap. There are handy baking tips on adding cherries to a cake mixture. Wisk washing powder is put to the test and Maureen Dyson (nee Gardner), who had jointly smashed the hurdle world record at the 1948 London Olympics, loosens up for a demonstration of hurdling with grace and speed. Finally, costume designer Julie Harris is seen selecting fabrics, drawing a blueprint and giving instruction. The completed dress is fitted to a model as Harris endorses drinking Horlicks as a nightcap.
Cinemagazine, in Technicolor, combining general interest items with ads for Lux Toilet Soap, Wisk washing powder and Horlicks.
JEAN KENT'S NEW BATHTIME LUXURY. Advert for new bath-size Lux soap. Jean Kent applies make-up and is chauffeur driven to the film studios, where she enters her dressing room. "Like 9 out of 10 film stars she uses Lux" (53) TAKING THE CAKE. A housewife slices glace cherries and coats them with flour before adding to cake mixture. The baked cake. Icing the cake (154) SIMPLE AS ABC. Advert for Wisk washing powder: a housewife loads a copper-topped washing machine. During its 3 minute boil she soaks a dirty duster in a bowl of Wisk lather, wrings it out and dries it. By using Wisk 1-3 hours are saved each wash day (251) GRACE AND SPEED. British hurdler Maureen Dyson (nee Gardner) loosening up on a running track during training. Getting into her blocks. Her start and hurdling action are seen in slow and normal motion. She poses for the camera (346) A DESIGN FOR LIVING. Horlicks advert. Julie Harris, dress designer for the cinema, gets out of bed. She is seen selecting dress fabrics, drawing a blueprint and giving instructions to a toile cutter. The completed dress is fitted to a fashion model. Harris drinking Horlicks as a nightcap (442)