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Youngers Shoppers' Gazette (Ilkeston ca 1942)

From the collection of

Media Archive for Central England
MACE is the strategic lead organisation for screen heritage for the East and West Midlands regions. An independent charity based at University of Lincoln, MACE preserves and makes accessible a collection of more than 100,000 historic moving images representative of the diverse cultures and histories of communities throughout the heart of England from the Lincolnshire coast to the Welsh border.

Youngers Shoppers' Gazette (Ilkeston ca 1942)

These wartime adverts with their charming graphics originated from a cinema at Ilkeston in Derbyshire. From a one-man window cleaner to the prosperous Ilkeston Co-op a wide range of companies are featured. The war was having a clear impact on everyday life with reference to shipping convoys and the ration book. George Andrew and Sons appear slightly opportunistic however with their plug for spades linked to the government's Dig for Victory campaign.

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