White elephant Willie becomes a volunteer collector for the National Savings scheme in this Technicolor animation

Willie is a white elephant, the star of a National Savings scheme poster exhorting the message "If you don't need it - don't buy it!" This film brings him to life, and he steps down from the wall to become a volunteer collector - one so successful that naughty children even put down their cigarettes to follow him. This charming animation is filled with winning touches, such as Willie turning himself into a film projector with a cranking tail.

Technicolor Cartoon.