Seventies nostalgia abounds in this advert for Shippam's Country Pot - for sandwiches with a bit of Ooooh-Aaar

This comic advert for Shippam's Country Pot, which features the stentorian voice of Donald Sinden, shows a genteel lady at the Vicar's tea party and a Bertie Wooster-type man at his Club blurt out 'Oooh-Aaar!' when they chomp into sandwiches filled with tasty Country Pot spreads. After a display of the succulent foods and spices that go into every Country Pot jar, the joke is reversed when a burly farmer, sitting on his tractor, bites into a sandwich and says 'By George!'

Shippam, one of Chichester's most famous family businesses, began as a grocery store in 1786, evolving into a food manufacturer by 1886. A range of potted meats and fish pastes was introduced in 1894 and Shippam's products gained hugely in popularity. The Chichester premises expanded throughout the 20th century and by 1960 the company entered the ready-meals market with a canned Chicken Supreme. After a number of ownership changes from 1974 onwards, the company became part of Prince's Ltd in 2001, and the Shippam's brand survives to this day. Various advertising agencies produced commercials for Shippam's including the London Press Exchange, later part of Leo Burnett and Foote, Cone and Belding Ltd.