"Legs on ladders but no ladders on these legs". We can only imagine how the advertising team felt when they came up with the idea of posing women next to a step-ladder to promote Pex nylon stockings - probably pretty happy with their day's work. Although the concept is unlikely to trouble Mad Men's Don Draper its objectification of the female form is very much of its time. And if this strategy doesn't work there's always the attractive price: only 9/11 a packet!