Seniors Paste

From the collection of

Screen Archive South East at the University of Brighton
Screen Archive South East at the University of Brighton collects, preserves, catalogues and provides public access to its collection of films and magic lantern slides. The collection charts the rise of screen culture in the region and the nation and captures many aspects of life, work and creativity in the South East from the late 19th century to the present day. It is available for research, screenings, creative re-use and commercial access.

Seniors Paste


This delightful animated advert from the 1960s, drawn in a contemporary graphic style tracks up a huge table, festooned with stylised foods, to a small girl looking prim at the head of the table. She spreads her favourite Seniors Pastes on slices of cartoon bread and butter while annoucing that she could 'go on like this forever.' The packshot reveals the cost of a pot of Seniors Paste is sixpence - the equivalent of 2½ pence in decimal currency.


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