A footballer? An astronaut? Who knows what the future holds - but the government wants to ensure you are prepared.

Towards the tail end of the existence of the government communication agency the Central Office of Information, the tone of public information films shifted. In the early 2000s, COI communications began to mirror the tone of commercial advertising. This short 'filler', made on behalf of the Inland Revenue, alerts the public to a government programme to support parents to create a trust fund for the children.

Mirroring the dulcet narration and aesthetics of bank advertising, this humorous infomercial features the recognisable commentary of renowned football commentator Clive Tyldesley.

Public information film about the Child Trust Fund scheme.