Simple and devastatingly effective, a key advert from the UK's first major AIDS awareness campaign.

With its simple and iconic imagery this is public information film at its most sensational: expensive special effects and high-concept production design brought public information filmmaking into the realm of state-of-the-art corporate advertising. The film was the result of a £5-million cinema and television campaign, launched in early 1987 and aimed at combating the growing spread of HIV/AIDS. This version of Iceberg did not feature John Hurt's famous voiceover, which is heard in another campaign film, Monolith (also available on BFI Replay).