Your Shopping Guide
Series of adverts local to the town of Darlington - all are drawn images with some basic cut-out animation:
"You spend one third of your life...here!"
- Couple by a bedstead
"Why not spend it in comfort?"
- Mattress, sheets and pillows added.
"With bedding from Allan & Harding, 139 North Road"
- Images of products
Wonderful value in bedding and complete house furnishings.
- Two women have tea
"'I really must have my hair done!'"
"'Come to MISS YOUNG. A Marcel Wave only costs 1/-!'"
"What a difference now!"
- Two couples in inset circles.
"Both Men: "How Charming you look to-night!"'
"Lovely hair deserves good treatment. Poor hair demands it! Miss Young. New premises. 16, BONDGATE
- Man in pyjamas lies on a bench.
"If sufficiently tired - you could sleep on this!"
"Or even this!"
- The man lying on a tightrope.
"But if you wish for ease and comfort - "
- Image of a globe
"There is nothing in the world..."
- Globe breaks open to reveal a bed.
"...for you like a SAM WILKES MATTRESS"
- Woman asleep on a mattress
"Call and see the Sam Wilkes &Sons Mattress! at 36/-. Guaranteed 20 years. 192 Northgate. Easy sleep and easy terms"
- Man frying in a kitchen. He flips up the basket and the chips spell out the name:
"W. RICHARDSON 78, Eldon Street. Fresh fish cooked in pure dripping. Latest gas cooking range. Call in on your way home"
- Man and woman in inset circles holding up clothes.
"Don't discard those shabby clothes! Send them to -"
- Van drives on labelled "Northern Dyers Darlington. Scientific Dyers and Dry Cleaners".
- The couple together.
"No! They are not new clothes! They are just returned from Northern Dyers Tubwell Row"
- Furniture in a room
"Ugly wallpaper spoils your room!"
- Sample book
"Select your new paper at T.Easby's"
- The room with hew wallpaper.
"T. EASBY Ltd 111 Northgate"
"The house for Quality! Wallpaper at real prices"
- A man and a woman hold out papers.
"Don't worry about the presents - Call at The Gifthouse"
- A display of different gifts and books
"Extensive selection of presents suitable for all at Bargain Prices."
"Remember The Gifthouse 22, North Road Darlington
- A couple either side of a wedding ring, then images of the couple in the ring.
"Good luck and happiness through a ring from R. Hughes"
"R. Hughes for engagment and wedding rings. Beautiful Jewelry of every description. 26 Blackwell Gate."
- Picture of a semi-detached house
"What about that garage for your new house?
- Garage added to the house
"Lowest estimates free"
"Consult F. Robson for House repairs and renovations, 37 Westmoreland Street"
- Pile of books
"Your silent friends. But do you read the latest 7/6' novels"
- Different display of books, Ethel M. Dell, Edgar Wallace, P.G. Wodehouse, "Seamark"
- Images of 2 pennies, a Clarence E Milford book, and a calendar
"For 2d per book per week?"
"Join Bowser's Library. 22, North Road. No membership fee"
- A spectre marked depreciation hangs over a house, removing a large sack. A policeman enters and takes the sack.
"Arrest depreciation! - by keeping your house in good repair"
- An open backed truck marked "W.Walker" enters the screen.
"Re-decorations at reasonable prices. First-rate workmanship. Estimates free. 49, Coniston Street.
-Two images of people standing on crowded trains.
"Why put up with this - or this -"
-Hand with pennies and tickets.
"Save the cost of all these"
- A man on a bike
"Posess a Rudge-Whitworth Cycle from White Bros. Pay as you ride. New machines from £4.15.0 or 8/6 per month. Northgate (Opposite Theatre Royal)
- Bride and groom
"When she married him he looked like this!"
- The couple seated at a table.
"She fed him on foodstuffs from Oliver's. And now he looks like this."
"Moral - For Health's sake - eat good food from Oliver's Stores. 157 North Road & 85 Corporation Road, Darlington"
-Jacques and Jacques box and a woman in lingerie
"For dainty lingerie, smart frocks and gowns -"
- A dress comes out of the box and onto the woman.
"Hosiery, Gloves, etc"
- images of same
"Houslehold Linen etc."
- images of same
"Jacques & Jacques Ltd."
[film ends abruptly]