Cinemagazine, in Technicolor, containing three ads for Persil washing powder.
SEEING IS BELIEVING. Two housewives, Mrs James and Mrs Wilson, shop for
washing powder at their grocer. Mrs James chooses Persil and tells her
companion why. At home they compare their washing and find that Mrs James has
the whiter wash. On her next shopping trip Mrs Wilson chooses Persil (103) OLD
MOTHER RILEY AGREES. Arthur Lucan and Kitty McShane in their roles as Old
Mother Riley and her daughter Kitty: McShane enters to find clouds of steam
issuing from the washroom, from which Lucan emerges carrying a large washing
dolly for pounding clothes. McShane takes a packet of Persil from her shopping
bag, which produces a whiter tablecloth than Lucan's. Lucan holds a packet of
Persil upside down to the camera (204) MRS DALE GIVES A TIP. Ellis Powell and
her radio daughter from "Mrs Dale's Diary", Joan Newell, in a kitchen.
Powell's washing is compared to Newell's and found to be the whiter, thanks to
Persil (300)